Marketing Manager

We are seeking a creative and results-driven Marketing Manager to join our team as a key early hire. In this role, you’ll take the lead in building and executing our marketing strategy, driving user acquisition, engagement, and retention for our app. You’ll play a pivotal role in telling our story, reaching families, and growing a movement that empowers parents to raise healthier children.

If you thrive in a fast-paced environment and are passionate about creating impactful campaigns that drive real-world change, we’d love to hear from you.

We are on a mission to transform children’s health by empowering families to raise healthier kids and heal chronic conditions. Challenges like eczema, asthma, childhood obesity, ADHD, and autism impact millions of families today, but the tools to help parents address these issues holistically are fragmented, outdated, and often inaccessible. We’re here to change that.

Our platform provides a seamless, data-driven experience that allows parents to track nutrition, physical activity, sleep, and other lifestyle factors while offering actionable insights to improve their children’s well-being. By integrating technology, behavioral science, and community, we are creating a movement that ensures every child has the opportunity to thrive.

We’re early in our journey, with a live product helping families today, and now we’re looking for a marketing leader to scale our efforts, connect with new audiences, and bring our vision to life. Together, we’re building something more than just an app—we’re building a movement that ensures every child has the opportunity to thrive.

• Build and implement a marketing plan that drives awareness, app downloads, and user engagement, focusing on parents seeking solutions to their children’s health challenges.

• Create compelling content for social media, email campaigns, blogs, and more, ensuring messaging aligns with our mission and resonates with our target audience.

• Plan and execute user acquisition campaigns across digital channels (e.g., Google Ads, Facebook, Instagram, TikTok), optimizing for cost efficiency and conversions.

• Foster an engaged community of parents by facilitating discussions, sharing valuable resources, and creating opportunities for connection.

• Track and analyze key performance metrics, identifying insights to improve campaign effectiveness and overall marketing ROI.

• Work closely with product, design, and engineering teams to ensure a cohesive user experience from discovery to onboarding and beyond.

• Develop and maintain a consistent brand voice and visual identity that reflects our mission and values.

• Proven experience developing and executing successful marketing strategies for apps, with a focus on user acquisition and retention.

• Proficiency in digital marketing platforms, including Google Ads, Facebook/Instagram Ads, and email marketing tools.

• A knack for creating engaging, mission-driven content that resonates with target audiences.

• Experience using data to drive decisions, with a solid understanding of marketing analytics tools like Google Analytics, Mixpanel, or similar.

• A deep interest in improving children’s health and creating meaningful solutions for families.

• Ability to convey complex ideas simply and compellingly, both in written content and verbal communication.

• Eager to collaborate with a small, cross-functional team in a fast-paced startup environment.

• Experience marketing health, wellness, or family-focused apps.
• Familiarity with SEO and content optimization strategies.
• Experience with influencer marketing or partnerships to expand brand reach.

Be part of a mission-driven company making a real difference in the lives of children and families. 

Shape the future of a groundbreaking platform at the intersection of health, technology, and human connection.

Work alongside a passionate, entrepreneurial team in a dynamic startup environment.

Be compensated with equity in the company, aligning your success with the company’s growth.

Join a passionate team committed to transforming children’s health and making a lasting impact.

Take ownership of the marketing strategy and shape how we connect with our audience.

Work in a collaborative team environment that values creativity and results.

Help shape the product vision, development processes, and user-first culture of a mission-driven startup dedicated to transforming children’s health.